If you've received any bids from contractors for a major remodel
recently, you may have experienced that quick uptake of breath
that accompanies "sticker shock" - "What? Fifty
grand for a simple (insert one of the following: kitchen make-over,
new bathroom, addition)?"
The easy explanation is that today's hot economy is allowing
contractors to bid up their prices and make a killing off hapless
homeowners who are so anxious to renovate that they'll pay top
dollar. But like most "easy" answers, it doesn't really
describe the realities or complexities of the marketplace, which
include:
Shortage of trained labor: Roughly two-thirds of a typical construction
project's total cost is labor and related overhead expenses, and
one-third is materials. During the 1991-96 recession, which severely
squeezed California's construction industry, small residential
remodelers stopped hiring - and, more importantly, training -
new tradecraft workers. New or marginally trained workers were
laid off, and most took jobs in the high-growth sectors of the
economy. Now that they've established careers in other fields,
why would they return to the insecurities of the construction
trades?
A narrowing of wage rewards for tradecraft skills: In the "good
old days"of a decade ago, the wages paid by small residential
renovation contractors ($8 to $10 per hour for unskilled, $12
to $18 per hour for skilled labor) were appreciably higher than
many other nonwhite collar jobs. In today's booming economy, even
wages of $20 to $25 per hour are not high enough to attract workers
from jobs in the municipal, service or high-tech sectors.
Did I hear denigrating snorts, as if the idea that potential carpenters
could possibly choose to learn computer programming or open a
business instead is pure folly? Although it would be hard to support
statistically, it's safe to say that the construction trades have
typically attracted a share of the iconoclastic, the restless
and the eccentric among artistic or entrepreneurial types - of
all races, I might add. When work shriveled up in the trades,
these individuals took their independence and drive elsewhere.
As a result, small contractors must pay significantly higher wages
just to hang on to their scarce skilled workers.
Baby-boom contractors are tiring / retiring: Some of the folks
who first strapped on nail belts in the '60s and early '70s have
moved on, cut back their business or "retired" to another
entrepreneurial venture.
Contracting businesses require managers who can wear a dozen different
hats, maintain their balance under financial and deadline stresses,
and supervise often motley crews of mobile, independent workers.
In a hot economy, some of these contractors have left the risks
and physical / mental strains for easier businesses or "spec"
building, where contractors build houses on their own account
and then sell them.
Furthermore, in the famine years of the '90s, there simply wasn't
enough work to encourage workers to take the risks of starting
a contracting business. It's not surprising there's a shortage
of both qualified workers and contractors.
Heightened
expectations / shortened career paths: Harkening again to the
distant past of a decade or two ago, workers entering the trades
back then expected to work at least two to four years as apprentices
before they learned enough to earn "the big bucks."
Now contractors report that former waiters, salespeople, etc.,
expect to make $20 per hour because they can level a board or
drive a nail. Even workers who show an aptitude for tradecraft
often move on (or back) to some other job after just a few months.
Without experienced workers who actually know the building codes
and can read blueprints, projects cannot proceed, irrespective
of the wages being offered or the number of low-skilled workers
available.
Restoration of reasonable profit margins: During the lean years
of the '90s, a lot more contractors went out of business than
bought luxury cars. Even now, you won't find many contractors
snapping up high-end homes for $100,000 over asking price. It
continues to be a high-risk, high-cost business. During the
recession years, "profit margin" often meant "gosh,
I actually can pay my own wages this month."
Even in good times, a 10 percent net profit margin is considered
pretty good in the construction industry; most contractors would
think they'd expired and gone to heaven if they earned the 40
to 50 percent margins that are routine in the software business.
top
|